At The Custom Group we start by understanding the true objectives of the project and we know that part of that objective is to create desire on the part of the reader. Great design creates desire - and desire sells. We never lose site of this premise.
We build pages with an emphasis on: Organization - images and copy must have a neat and sensible layout. Navigation - readers need to know how to find what theyre looking for. Presentation - pages have to display just the right balance of copy, images and white space to be effective. We insure consistent adherence to these principals through all our work
The Custom Group works with a host of expert photographers. Our team consists of photographers with different specialty skill sets such as home furnishings, tabletop, jewelry, lighting, food, fashion, and many other categories. In the studio, on location, or in your own facility, we assign the right photographer for your project.
Great account management means having the experience to get the work done effectively and efficiently, the ability to anticipate a clients needs and take appropriate action, and making it all a pleasant experience. We have the ability to insure that all of these elements are brought to the fore and we have the testimonials to prove it.
Our production department takes your concepts and layouts to the mechanical phase, but with a designer's point of view. Our team are masters of the craft, faithfully retaining the look, feel and integrity of the designer's original vision, yet adapting it for the realities of the images and content that are available. We maintain state of the art computers hardware, software, servers and ample redundancy capabilities to insure that your files will be there when you need them.
The Custom Group offers all types of image editing services including silhouetting images and enhancing your images for color, density or size. Additionally we provide photo manipulation services that allow us to integrate your product into existing stock photography - frequently eliminating the need for costly location shots. Our services are priced to please any budget so you wont feel limited in the number of images you can afford to edit.
Together we establish whether it is best to print a job domestically or overseas, which can occasionally offer more attractive pricing. Then The Custom Group can determine the best value within your time frame and budget. We identify all your best options and pass this value and savings on to you. We can also manage all logistical issues including freight, drop shipments and mailing.
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112 W. 20th Street, New York, NY 10011 212-334-5907
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